A first France hire
Before a commercial assumption becomes a fixed cost.
FRANCE EXPANSION RED-TEAM
Before you invest
in France,
test the case.
A first hire. An agency. A new campaign. Your next commitment deserves an independent challenge. The Sprint tests your France expansion case against available evidence, before you commit more resources.
B2B software & tech · Written exchanges · Defined scope
One decision.
Three possible outcomes.
The conclusion follows the evidence.
01
Proceed to test
The case supports a bounded test.
02
Narrow / re-scope
An assumption needs a tighter focus.
03
Pause
The commitment is not yet justified.
INDEPENDENT BY DESIGN
The Sprint fee does not depend on its conclusion.
5 working daysAfter agreed scope, complete brief and deposit
1 France decisionOne product · One segment · One commitment
An independent viewNo execution commission
01 / THE RIGHT MOMENT
The market looks promising.
Does the spend make sense?
The point is not to commission another market report. It is to understand what can still change in your decision.
An agency or campaign
Before committing budget to a segment you have not yet tested.
A product to localise
Before adapting your offer without clarifying buyer expectations.
02 / WHAT YOU RECEIVE
A brief to decide.
A clear next test.
A critical review of your expansion case, focused on the proposed spend and what needs to be true to proceed.
An evidence review alone cannot establish that French customers will buy. Where an uncertainty requires a real-world test, it remains explicitly open.
A decision brief
What the available evidence supports, contradicts and leaves unresolved.
A competitive reality check
Credible alternatives, existing solutions and barriers to your positioning.
Traceable evidence
The material sources and limitations behind the recommendation.
A bounded next test
A question to resolve, a capped commitment and criteria to continue or stop.
PUBLIC SAMPLE / 1 PAGE
See the decision.
Not just the promise.
A UK SaaS company is considering its first commercial commitment in France. This illustration shows how a review can lead to a narrower scope before investing.
Illustrative, non-commissioned case. Fictional client and budget; public, dated market evidence. This is not a client result.
English PDF · Open access · No email required
03 / THE SCOPE
A useful Sprint starts
with a specific question.
A good fit if…
- You lead a B2B software or tech company outside France.
- You are considering a France commitment that can still change.
- You can isolate one product, one segment and one decision.
- You are open to a recommendation to pause.
Outside the scope…
- A guarantee of sales or French market success.
- Prospecting, recruitment or campaign execution.
- A multi-country study or an open-ended engagement.
- Legal, tax or regulatory advice.
04 / GETTING STARTED
A clear scope.
A written conversation.
- 01
Your request
A few details to identify the decision and check whether the Sprint fits.
- 02
The scope
If there is a fit: a detailed brief, defined scope, schedule and quotation in writing.
- 03
The Sprint
Starts after acceptance, cleared deposit and a complete brief. Balance under the agreed quotation terms.
I take responsibility for the review and final recommendation. The Sprint challenges your case against the available evidence, including when it points towards narrowing or postponing the commitment.
AI may support research and structuring. Evidence verification and responsibility for the conclusion remain human.
THE ESSENTIAL QUESTIONS
Before you commit.
How much does the Sprint cost?
You receive a quotation after the scope has been checked. Deliverables, timing, deposit and balance terms are agreed before you commit. There is no payment on this website.
When do the five working days start?
On the date confirmed in writing, after acceptance of the quotation, receipt of the cleared deposit, a complete brief and authorised materials. Submitting this form does not start the Sprint.
Why not just use our internal AI?
Your existing analysis can be part of the brief. The intended value is an independent challenge with accountability for the conclusion. A longer or better-looking report alone does not justify an engagement.
Are calls or video meetings required?
The initial process is written and asynchronous. The request, scoping and exchanges take place by email, keeping the scope and decisions explicit.
Are customer interviews or prospecting included?
No. The standard Sprint reviews available evidence and authorised materials. Where primary research is needed, it defines the next test; executing that test is not included.
Is requesting a diagnostic a paid order?
The form first checks whether your question fits the offer. It is neither an order nor a free market study. An engagement only starts after a quotation has been accepted.
YOUR NEXT DECISION
What are you considering
committing to France?
Describe one decision. These details help establish whether the Sprint fits, before a more detailed brief.
No attachments at this stage. Please do not share sensitive data or confidential documents.